(NaturalNews) If you're buying so-called "All Natural" yogurt sold at the grocery store, you might assume the phrase means the product contains nothing artificial or synthetic. After all, that's the definition of "all natural."
But food marketing companies can get pretty sneaky about using the term. They know the FDA doesn't regulate "all natural" claims, so technically any food product can be claimed as "all natural" even if it contains artificial sweeteners, synthetic chemical coloring, hexane solvent chemicals, laboratory-derived antibiotics, toxic heavy metals and anything else imaginable. (Seriously, you could mix jet fuel into yogurt and still label it "All Natural.")
That's probably why Natural News has found that some yogurt products claiming to be "All Natural" contain aspartame and artificial coloring chemicals -- two ingredients which are clearly not natural. Here are two products currently on store shelves that prove this very point:
"All Natural" yogurts made with aspartame and artificial coloring chemicals
Yoplait Fat Free Yogurt (UPC # 070470408590)
- "Kosher Certified"
- "Fat Free"
- 7 grams of sugar per serving
Ingredients: CULTURED PASTEURIZED GRADE A NONFAT MILK, MODIFIED CORN STARCH, SUGAR, KOSHER, GELATIN, ASPARTAME*, POTASSIUM SORBATE ADDED TO MAINTAIN FRESHNESS, ACESULFAME POTASSIUM, NATURAL AND ARTIFICIAL FLAVOR, COLORED WITH ANNATTO AND TURMERIC EXTRACT, VITAMIN A ACETATE, RED #40, YELLOW #6, BLUE #1, VITAMIN D3.
Great Value Light Yogurt (UPC # 078742144184)
- "Fat Free"
- "Low Fat"
- 11 grams of sugar per serving
Ingredients: CULTURED GRADE A NON FAT MILK, WATER, FRUCTOSE, MODIFIED FOOD STARCH, CONTAINS LESS THAN 1% OF MODIFIED CORN STARCH, LIME JUICE CONCENTRATE, KOSHER GELATIN, NATURAL FLAVOR, ASPARTAME, CITRIC ACID, POTASSIUM SORBATE(TO MAINTAIN FRESHNESS), ACESULFAME POTASSIUM, SODIUM CITRATE, SUCRALOSE, VITAMIN A PALMITATE, VITAMIN D3, TURMERIC (FOR COLOR), BLUE 1. CONTAINS ACTIVE YOGURT CULTURES INCLUDING L. ACIDOPHILUS.
When you buy yogurt, don't forget to read the ingredients labels
As these two yogurt products clearly demonstrate, when you buy yogurt, make sure you really read the ingredients labels. "All Natural" doesn't mean it's natural, and the "Greek" adjective on yogurt products doesn't mean it's made in Greece.
Claims of "All Natural" have zero meaning in the real world. Such claims are frequently used to mislead consumers rather than inform them about what's really in the product. In fact, when you see the claim "All Natural" on a food product, this should be a red flag to immediately read the ingredients label and find out whether the claim is true.
Data for this article were derived from the Food Essentials database (www.FoodEssentials.com) under license to the non-profit Consumer Wellness Center (www.ConsumerWellness.org)